Buying and Pricing Guide

1. How to Buy Gold Jewellery Online?

With the advent of online jewellers, shopping for jewellery has become easier than ever before. However, there are a few things you should consider when you buy

2. Gold Investment is Good for us! Why?

Gold is important to the modern global economy. This is evident from the fact that major financial organizations hold almost one-fifth of the supply of all the world’s above-ground gold. This includes the prestigious International Monetary Fund. Many central banks around efforts to add to their current gold reserves. There were indeed downswings and fluctuations in the gold market in recent years. But gold’s intrinsic value makes it retain its status of a stable investment, whether it is in the form of tiny gold nose pins or gold coins. It’s a valuable addition to your investment portfolio,

3. Is Buying Gold Good Investment?

Gold plays a significant role in shaping the economies of nations. It has been a valuable commodity for a long time in history. Gold was the universal trading currency for over six thousand years in history. The worldwide recognition of its value led to the development of the gold standard. The gold standard was used as early as 1500 years ago, during the Byzantine Empire. Until recently, the world reserve currency was gold. In 1944, the status of the world reserve currency went to the dollar. Although gold is not a primary form of currency anymore, it is still a strong, long-term investment option. most countries still use gold to back up their domestic currencies.

4. The Ideal Time to Invest in Gold

The best time to buy gold is when the economy predicts inflation, which drives down the national currency’s value. If you expect an increase in market demand from industries that need gold, potential price pressure can cause a price rise. The jewellery manufacturing and electronics industries are some examples that make up the market. So the best time to buy gold is when its price is down. And that’s irrespective of the political and economic scenario in the country.

5. How Much Gold Should You Add to Your Portfolio?

Buying gold is not a short-term investment. It gets returns in the long haul. Gold is a valuable and often profitable investment compared to many other options. Although there is no one-size-fits-all rule for what percentage of your portfolio should include gold, it depends on the market. It also depends on your comfort with its volatile nature, financial needs, and investment timeline. Ideally, to buy gold, you should use the same strategies that you would use to manage your portfolio while other investments. Careful evaluation and planning will help you best gold asset allocation in your investment portfolio.

6. Tips to Buy Diamond Jewellery

Before you decide to buy, you may need to see some options. Call up ourdesign specialists who can help you build your design from scrap. Buying a diamond, people often make the mistake of choosing the wrong setting to mount the stone or going over the budget to get a diamond that could very well be bought at less price. The reason is limited or no knowledge about the diamond and ways to select one that would complement the buyers’ want and requirements.

Usually, buyers also end up feeling overwhelmed while shopping for these precious stones due to a few complexities and intricacies related to diamonds and their grading scales. So, it becomes essential for every shopper to conduct thorough research before they hop onto their diamond-buying journey because they might end up paying more for not-so-brilliant stones.

7. Gold Buying Tips

When buying gold or gold jewellery, the only thing that matters is certification. BIS Hallmark ensures trust in the jeweller as well as justifies the price you are paying to buy your gold and ensures that you can resell your jewellery if needed.

8. Why Do You Want to Buy the Diamond?

This seems like an absurd question, but its answer will determine what kind, shape, cut, and carat diamond you must choose from a cluster of diamonds available in front of you. Predominantly, people buy diamonds only on big occasions to celebrate their promotion, a marriage, a grand family ceremony, or for gifting purposes.

If you shop for this precious stone to celebrate a professional milestone, then choosing a simple round-shaped diamond would do the trick. In case, you’re searching for a perfect diamond necklace for your mother, then opting for an oval or pear-shaped diamond will give the jewellery a modern touch as well as high clarity. And if you are looking forward to proposing to your lady love, there is no better diamond ring than a solitaire.

Note: Always consider the occasion before finalizing the diamond type, shape, cut, and carat. about why you want to buy a diamond and for whom.

Engagement rings and diamonds. Does your fiancée prefer classically styled jewellery or does she have more modern preferences? or you have the perfect romantic setting in mind. Congratulations! but now comes the most important part of that glorious moment – your engagement ring. After all, you want your significant other to be wowed at the sight of that gorgeous ring, so here are a few things to keep in mind while making that all-important purchase.

9. How Can You Get the Best Deal?

The amount you want to spend on your engagement ring is completely up to you. What we do have for you are a few tips on how to get the best ring within your budget.

Don’t settle for the first ring you see. Browse through designs both offline and online. Ask as many questions to our Customer Delight team as you would like and buy a ring only when you are completely satisfied with it.
Carat size is one of the largest price influencers. Buying a stone with a round carat size such as 1.0 or 2.0 is much higher as compared to one that measures 0.9 or 1.9 carats. The difference between the two is visible only to a jeweller. Hence don’t feel bad about shaving off a few points on the carat size.
Solitaires refer to rings with a single gemstone. Instead of these rings, look for rings with a cluster of stones. These give a similar look at a fraction of the price.

So, are you ready to buy the ring that will mark the beginning of your future?

How is the gold rate determined?

The base price of gold is determined by the United States in *Ounce. The given rate is converted to respective weights and currencies across the globe.

10. Why gold is a promising investment?

Gold is not just an auspicious metal in the Indian household, gold is a wonderful investment. As you can see in the table above, gold has a forever-increasing quotient. Due to this, you call always sell your gold jewellery and make a profit from your selling.

11. Know the Cost Per Gram:

Firstly, make sure you buy your gold jewellery from a genuine platform that follows all government rules. The next thing is to check the current gold price per gram before even going to the store or going for any online purchase. Make sure to check websites to know the right price of gold. Though it can vary a bit for different jewellers as well as various states,

Check the Weight
- The cost, as well as the durability of a gold piece, is directly affected by its weight. gold jewellery is generally measured in grams, many jewellers often add the weight of precious stones like emeralds and diamonds studded to the ornament and measure it as the total gold weight. It means you might end up paying more than the actual weight. Make sure that the value of gold is calculated based on the entire weight of that jewellery minus the weight of those studded diamonds or gemstones. The cost of diamonds and gemstones must be added separately. This is an essential consideration before purchasing studded jewellery items.
Check the Purity:
- The next step is to check for the purity of gold in that piece of jewellery. The best method for that is to find the hallmark of the piece. A hallmark defines the purity of that gold and also the actual proportion of gold used while making the piece. The government agency responsible for certifying and hallmarking gold jewellery in India is the Bureau of Indian Standards (BIS). So, whenever you buy gold, be it yellow gold or white gold or rose gold, always check and go for BIS-certified gold.
Other Things to Keep in Mind:
- Never purchase any gold and platinum or other jewellery without a proper bill. Make sure the seller gives you a proper invoice that includes the full breakdown of various charges that make up the closing price of your ornament.
- Discounts and offers may seem to lure someone towards a particular seller, but if the jewellery is cheap, that doesn’t mean it’s the best. Never purchase any jewellery from a store where the gold is not hallmarked even if they provide you with amazing offers or discounts. The purity comes into question here, and you don’t want to spend a penny on something.

12. How to Identify Fake or Real Gold Jewellery? Look for Hallmark!

Being a precious metal, gold can be easily imitated into fake jewellery and metal blends. The easiest way to find out whether your gold is real or fake is to check for the hallmark. Sellers make an impression in each gold piece of jewellery they sell. This stamp, or hallmark, tells you what percentage of gold an item consists of. The hallmark is often printed on clasps for gold chains or bracelets and the inner side of gold rings or bangles. For coins and bars, it is usually visible on the surface. This jewellery stamp will include the piece’s karat, also called the purity, such as 14K or 24K. This will also help you determine the final price of the gold piece as the current gold rate in India is different for different purity levels.

Purity in Karat and fineness:
- According to BIS, gold hallmarking is done only for three levels of karats - 22K916 for 22 Karat gold, 18K750 for 18 Karat gold & 14K585 for 14 Karat gold.
  Hallmarking became prevalent in India only from the year 2000, which is why if you have an older piece of jewellery it may not have a hallmark. This could make you wonder if the piece is forged, so in this case, you should conduct additional tests on the piece.
Magnet Test
- This test is one of the easiest to carry out at home with minimum things. Using a simple magnet, you can check your gold's genuineness. Real gold never attracts a magnet, so if your gold jewellery piece is drawn to the magnet, then you know it is made from, or at least contains, one or several other metals. However, it is recommended to use the magnet test along with the other criteria mentioned here to be sure as gold is not the only non-magnetic metal.
Float Test
- A container of water is all you need for another easy test. Real gold is a dense metal, so it will immediately sink to the bottom of any liquid. Any size of the genuine gold piece will fall directly to the bottom of the container when immersed fully while fake gold will float or hover above the bottom of the container. Also, real gold will not rust or discolour when wet, so if you see any discolouration, it's probably plated gold.
Ceramic test
- Rubbing your gold piece over a ceramic plate is another quick and uncomplicated test. Rub the gold piece across an unglazed ceramic plate, applying slight pressure. If you see a gold streak on the plate once you've done this, then the gold is real, while if the streak is black, then it is fake.
Acid Test
- Gold is resistant to oxidation or corrosion, so pure gold will not be affected by any acid. The use of an acid test will only harm fake pieces. To conduct an acid test at home, take your piece of jewellery and make a tiny scratch on the surface. Pour a small drop of liquid nitric acid carefully on that mark and wait for a reaction. Fake gold will instantaneously turn green at that spot, and gold-over-sterling silver will become milky in appearance. If you see a clear drop of liquid that does not change colour then your gold is not forged as pure gold will not react to the nitric acid.
  After you have conducted all these tests mentioned above, if they all survive, you can rest assured knowing that your piece is the real deal.
  Also, if you wish to invest in gold other than jewellery, you can explore our online collection of gold coins available in various denominations.

13. Advantages of Buying Gold Coins

India has a deep-rooted history with gold. The yellow metal has been popular for antiquity across the land and not just in the form of shiny jewellery but also as good returns on investments and savings. Gold has always played an essential role in Indian weddings and even during major festivals. And there are a few festivals that are considered to be auspicious for purchasing gold in various forms. During these times, people often want to buy gold in its purest forms. A gold coin is usually crafted in pure gold, i.e., 24 karats and is a direct way of investing in the precious metal apart from buying gold jewellery. People in India shop gold coins for three main reasons – to gift to family or at corporate events, for auspicious or religious significance and personal investments. Gold coins have always been a long-standing part of traditional investment plans for people. The below points explain why.

They can work as security at the time of inflation.
You can keep your investment confidential through gold coins.
Gold coins are accepted everywhere, which makes them highly liquid assets. They are easier to trade in times of crisis.
Gold coins are becoming very popular due to their variety of sizes, ease of sale, great packaging, and hallmarks as per international standards.

14. Things to Check While Buying a Gold Chain

We Indians are remarkably close to gold, and we don’t need any special day to buy gold jewellery. Be it festivals, birthdays, anniversaries or weddings, every occasion has roles of gold in some way or the other. Men also wear them as jewellery and purchase gold chains as a form of investment. Many people buy gold chains during auspicious occasions like

Diwali, Akshaya Tritiya, and Dhanteras, and also as a gift during weddings.

However, there are certain things that one needs to check before buying a gold chain. There are various important factors to consider before you purchase a gold chain necklace from any store. These factors include things like whether the chain is solid gold, what karat it is made of what kind of links are featured on the chain and many more. Let’s take a quick look at the most important characteristics one should pay attention to while buying a gold chain from anywhere.

15. How to Check the Gold Purity in Bangles or Bracelets

Firstly, check the current gold rate of the day you are buying. It is better to know the gold rate to cross-check the honest pricing of your gold jewellery. Then check the purity of your gold bangles. They are usually made of solid gold or gold plated, ask about that too. Bangles cannot be made of 24-karat gold, as it is too soft and flexible. And anything below 14 karats can trigger skin irritation as they are mixed with alloys. 14K gold is 58.3% pure gold, and the rest is made up of alloys usually composed of copper, silver, nickel, zinc, or iron. These metals can result in causing skin irritation or allergies if worn daily. Gold bangles of 14K or less can also tarnish quickly over time.

The best options for daily wear gold bangles are 18K and 22K. 18 Karat gold bangles contain 75% pure gold, which means it has more content of gold than 14K and hence don’t irritate the skin. 22K gold bangles are the best choice having the highest pure gold amount. These are perfect to wear every day and can be worn multiple times at weddings or other occasions without worrying about any skin allergies. So, it would be best if you choose wisely and according to your usage plans. And don’t forget to check for the BIS Hallmark to confirm the purity of your bangles. Usually, it is stamped on the inner side of a bangle.

16. Some More Tips

We have some additional tips for you to keep in mind before buying gold bangles.

It is always recommended to buy bangles that are a bit larger (1/2 to 3/4 inches) than the size of your wrist. That way it won’t be difficult for you to wear them.
If you want to buy diamond bangles for regular wear, make sure that the diamonds are of higher quality and grade. Choose a setting that is durable and not too complex.
While picking bangle designs and metal colours, keep in mind that a good design will attract more attention, but the colour should complement your skin tone too.
While purchasing gold bangles, make sure to get an appropriate storage box for the same. A soft and decent-quality box would keep the bangles safe from damage.